Founder decision tools
Decisions for solo founders, backed by the math.
55 calculators across stack costs, runway, pricing, ship-or-kill, and unit economics. Methodology is public.
Free · Private · No signup · 55 tools
Pick your goal
Plan Your AI Stack
Estimate first-year costs for APIs, hosting, and tooling before you build.
Price Your Product
Set price floors from margins, elasticity, and competitive positioning.
Know Your Runway
Model burn, revenue growth, and break-even before cash pressure hits.
Optimize Freelance Income
Set sustainable rates and compare compensation structures clearly.
Validate Unit Economics
Stress-test profitability at the customer and product level.
Evaluate Your Business
Estimate what your business is worth and whether investments are paying back.
Decision guides
Deep-dive guides with tools, benchmarks, and step-by-step workflows.
11 tools
AI Product Economics
Understand the costs, margins, and pricing of building AI-powered products.
19 tools
Bootstrapped Growth
See when cash runs out, what you need to break even, and how to grow without funding.
14 tools
Freelance to Founder
Set rates, protect margins, and plan the transition from client work to product.
11 tools
Marketing & Acquisition
Know whether your marketing spend is building value or burning cash.
Decision workflows
Step-by-step guides that chain multiple tools into a complete decision.
5 steps
Starting Freelance? Run These 5 Numbers First
"how much should I charge as a freelancer"
5 steps
How to Price Your SaaS Product — A 5-Step Framework
"how to price my SaaS product"
5 steps
Should I Hire an Employee or Contractor? — A Decision Framework
"should I hire an employee or contractor"
5 steps
Is My Business Idea Viable? — Run These 5 Numbers
"is my business idea viable"
5 steps
How to Optimize Your Marketing Budget — A 5-Step Framework
"how to optimize marketing budget"
5 steps
Scaling From Freelance to Agency — The Numbers You Need
"scaling from freelance to agency"
Featured articles
Tighter guides. Primary sources only.
How to Price a Product
Pick a pricing model that matches your cost structure and willingness-to-pay evidence. Cost-plus, competitive benchmarking, and value-based pricing with clear trade-offs.
How to Plan Startup Runway
Plan runway around gross vs. net burn, a 12-month cash waterfall, and the trigger thresholds that force action before the zero-cash cliff.
How to Run A/B Tests That Actually Work
Run A/B tests that survive replication: pick one metric, power the test, stop peeking, and read results with the practical-significance check most teams skip.
Quick picks
Run the numbers in under a minute.
Break-Even Units
Find break-even units, revenue, and target-profit volume fast.
Runway
Calculate months of runway from cash, burn rate, and revenue growth assumptions.
Freelance Rate
Set confident rate floors from utilization, overhead, and income targets.
Unit Economics
Evaluate LTV:CAC ratio, payback period, and per-customer viability.
Profit Margin
Calculate gross margin and markup, or set prices from desired margin percentages.
Startup Costs
Estimate pre-launch costs by category with one-time and recurring breakdown for first-year budget.
All Tools 55
Plan Your Build
Run the Numbers
SaaS Pricing
Find your price floor, suggested price, and ceiling from per-user costs, competitor benchmarks, and target margin.
Bootstrapped Runway
Calculate personal runway and months to ramen/fully profitable from savings, side income, and MRR growth.
AI Margin
Calculate per-user margin for AI products from subscription price, API token costs, hosting, and per-user expenses.
Solo Unit Econ
Calculate LTV, CAC, payback, and break-even customers calibrated for bootstrapped scale with organic CAC.
Break-Even Units
Find break-even units, revenue, and target-profit volume fast.
Runway
Calculate months of runway from cash, burn rate, and revenue growth assumptions.
Profit Margin
Calculate gross margin and markup, or set prices from desired margin percentages.
Unit Economics
Evaluate LTV:CAC ratio, payback period, and per-customer viability.
Startup Costs
Estimate pre-launch costs by category with one-time and recurring breakdown for first-year budget.
Burn Rate
Calculate monthly burn rate from line items with category breakdown and runway estimate.
CLV
Calculate CLV, CLV:CAC ratio, and acquisition payback from purchase patterns.
ROI + Payback
See ROI, annualized return, and payback timing before you fund the project.
Sales Forecast
Forecast MRR and cumulative revenue from growth, conversion, and pipeline assumptions.
Churn & Retention
Estimate recovered customers and revenue lift from retention improvements.
Margin / Markup
Convert margin, markup, and discount with live formulas you can trust.
Price Elasticity
Calculate price elasticity of demand and see whether a price change grows or shrinks revenue.
A/B Significance
Check if your A/B test results are statistically significant and estimate sample size for reliable conclusions.
CAC
Calculate customer acquisition cost, payback period, and LTV:CAC efficiency.
ROAS Calculator
Calculate actual ROAS, break-even ROAS, profit after ad spend, target CPA, and required conversion rate for advertising campaigns.
Email ROI
Calculate projected revenue, ROI, cost per acquisition, and break-even conversion rate for email marketing campaigns.
Content Payback
Estimate cumulative ROI, payback month, and 12/24/36-month returns for content marketing investment with break-even traffic volume.
NPS Calculator
Calculate NPS from promoter, passive, and detractor counts with benchmark context and action guidance.
Wholesale Pricing
Set wholesale price, retail price, and MOQ revenue from unit cost and overhead using cost-plus, keystone, or target-margin strategies.
SaaS Pricing
Set monthly price floors from gross-margin and CAC payback constraints.
Employee Cost
Calculate the true total cost of an employee beyond salary — taxes, benefits, and overhead.
Cost Per Hire
Calculate total recruiting cost per position from ads, agency fees, internal time, and onboarding.
Cash Conversion Cycle
Measure CCC and estimate working-capital lockup from DIO, DSO, and DPO assumptions.
Inventory Turnover
Calculate how quickly your business sells and replaces stock with industry benchmarks.
Burn Multiple
Are you burning faster than you're growing? Net monthly burn ÷ net new ARR — the cash-efficiency check.
MRR/ARR Growth
Project bootstrapped MRR and ARR at 3, 6, and 12 months. See how many months until you hit a target you can live on.
CAC Payback
How many months to recover your CAC from gross profit, with LTV:CAC ratio sanity-check.
Rev/Employee
Hire-or-don't sanity check. Revenue and profit per person — compare against staying solo.
Salary Budget
Plan a small first-team salary budget across roles before you commit to hiring.
Landing Page ROI
Calculate landing-page revenue, ROI, and cost-per-conversion from traffic, conversion rate, and order value.
Social Media ROI
Spend → reach → engagement → conversion → ROI. See whether the channel is paying its way.
Budget Allocator
Allocate marketing budget across channels with ROAS estimates and blended-return projection.
Make the Call
Build vs Buy
Compare building infrastructure yourself versus buying managed services with per-component build/buy verdicts.
SaaS Valuation
Estimate what your solo SaaS is worth using indie/micro-SaaS multiples with key valuation factors.
Valuation
Estimate business worth using revenue, SDE, and EBITDA multiples with blended range.
Contractor vs Employee
Compare the same role as W-2 or 1099 and find the true annual cost break-even point.
Commute vs Remote
Compare office, hybrid, and remote schedules in cash and time.
Ship or Kill
Get a brutally honest SHIP, ITERATE, or KILL verdict on your side project based on traction and market signal.
VC vs Stay Solo
Take the cheque or stay bootstrapped? Model what each funding round leaves you with versus full ownership.
Freelance & Consulting
Freelance Rate
Set confident rate floors from utilization, overhead, and income targets.
Hourly to Salary
Convert hourly and salary compensation with PTO and overtime adjustments.
Day Rate
Calculate your consulting day rate from annual income target, working days, overhead, and tax.
Project Pricing
Estimate project price from hours, complexity, risk buffer, and discount with effective rate check.
Tax Estimator
Estimate quarterly tax set-aside from freelance income, expenses, and deductions. Not tax advice.
Invoice Late Fee
Calculate late-payment penalties from grace days, fixed fees, and annual-interest terms.
Scope Creep Cost
Quantify the true cost of scope creep by comparing quoted vs actual hours to reveal your effective rate.
Salary / Paycheck
Estimate annual and paycheck outcomes with simplified tax assumptions.
Meeting Cost
What does that recurring meeting actually cost in salary time? Use it to defend deep work.
Time Zone Overlap
Find fair async meeting windows across global contractors with rotation and DST warnings.